Confidential · March 2026
TXB 2026 Retail Media Revenue Plan
TXB already has the traffic, the app, and the loyalty data.
This is the plan to turn that into $300K in retail media revenue — without building anything new.
2026 Target
$300K
2026 goal
Approach
Activate existing traffic.
Monetize in-app engagement.
Execution
Phased rollout — Crawl to Walk.
No rebuild required.
TXB's May 1st loyalty sign-up launch creates the audience. This plan activates them.

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FOUNDATION
Infrastructure Already in Place
Opportunity is activation — not rebuild.
High-Frequency Traffic
Daily store and pump visits at scale.
Active App Install Base
Push and location permissions already active.
TXB Rewards Program
Every transaction tied to an individual guest.
Wallet Functionality Live
Offers save and redeem without leaving the app.

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THE GAP
Today: Traffic Without Monetization Depth
Every day without this plan is a day TXB's guests pump gas, walk away, and generate zero retail media revenue.
Today
Guests pump gas steps from the store — no offer fires, no reason to come inside
Deals live in the app but must be found — they are not delivered at the moment of intent
No attribution — visits happen but revenue impact cannot be measured
With This Plan
Timed moments surface offers automatically
Always-on monetization hub inside the app
Revenue is measurable, attributable, and reportable.

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CRAWL · Lever 1
Activate Visits at the Moment of Intent
Timed to activate TXB Rewards members — including new sign-ups from the May 1st pin-pad launch.
#1 — Guest Arrives On-Site
App detects proximity. Offer pipeline triggers automatically.
#2 — Push Notification Delivered
Contextual offer appears on the lock screen. No app open required.
#3 — Offer Redeemed In-App
Guest taps to redeem.
Reward saves to TXB wallet.
Loop closes.

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WALK · Lever 2
Ben's Design. MomentScience's Infrastructure.
Ben proposed this in February. Here is what it looks like fully built.
Ben's Design
Guests browse and choose the deals they want — similar to how the Bonus Game works today. After each interaction, they select their preferred reward: fuel discount, bonus points, free food, or free drink.

Same mechanic as the Bonus Game — no new behavior required.
Three Revenue Streams
Always-On Retail Offers
Brand placements rotate continuously. Revenue flows regardless of campaign timing.
Watch-to-Earn
Guest watches a short brand video. Vendor funds the reward.
Survey-to-Earn
Guest answers brand questions. Brand gets purchase-intent data. TXB earns revenue.

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THE MATH
Revenue Scenarios
Each lever is independently controllable. TXB does not need full activation to reach the $300K target.
Conservative
1.5% CTR · $0.70 yield · 18M impr. → $210K
Target (Plan)
2.0% CTR · $0.75 yield · 20M impr. → $300K
Upside
2.5% CTR · $0.80 yield · 22M impr. → $375K

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THE ASK
One Decision. 90 Days to $300K.
TXB identified the opportunity. MomentScience built the infrastructure to execute it. This plan is the result.
1
0–30 Days
Confirm & Align
Finalize placement mapping, reporting structure, and success metrics.
2
30–60 Days
Launch
Activate traffic-triggered offers (WiWo) and launch Bonus Offers Hub.
3
60–90 Days
Scale & Optimize
Expand brand inventory, review performance data, optimize toward $300K run rate.

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