2026 retail media revenue target
TXB already has the traffic, the app, and the loyalty data. May 1st is the moment to activate.
CONFIDENTIAL
48% CTR proves the demand is real. This meeting is about building the plan to $300K on top of it.
When offers reached users at the right moment, nearly 1/2 acted
$2,472 on 11K impressions: limited by volume, not by intent
CTR dropped to 1.33%: volume without context does not convert
Delivery stopped February 25th.
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The CTR drop wasn't a demand problem, it was a context problem.
These three levers put the right offer in front of the right guest at the right moment.
- Guest arrives on-site.
- Push notification sent to device
- User taps and views offer in-app
- Order confirmed.
- Brand offer surfaces at peak intent.
- The highest-yield moment in the app.
- Always-on destination
- Guests browse offers inside the app
- Revenue flows continuously
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~$350/store/month across 50 locations
One lever active
~$500/store/month across 50 locations
Two levers active
~$625/store/month across 50 locations
All three levers active
Conservative scenario assumes one lever active. Target assumes two. Upside assumes all three.
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This is how we activate the plan and hit $300K run rate by Q4.
0-30 Days
Finalize placement mapping, reporting structure, and success metrics.
30-60 Days
Activate geo-triggered and post-transaction offer placements.
60-90 Days
Expand inventory, review performance,
optimize toward $300K run rate.
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MomentScience surfaces offers at every high-intent moment in the TXB guest journey. Each moment is independently activatable. Each is brand-funded.
Geo-triggered offer fires to their phone. User taps, offer opens in-app.
Post-transaction offer surfaces on the confirmation screen. Peak intent.
Always-on offer hub surfaces deals. Revenue flows between campaigns.
LoyaltyBoost credits rewards instantly. Brand funds it.
TXB keeps the revenue.
Guest saves an offer to their wallet. Every save is a future revenue event.
Walk-out trigger fires.
Retention offer surfaces before leaving.
Next visit seeded.
Every moment ties back to a named TXB Rewards member. Every conversion is attributable.
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Activate Visits at the Moment of Intent
Walk-in boosts AOV. Walk-out drives the next visit. Brand pays for both.
Timed to activate TXB Rewards members at two high-intent moments — arrival and departure. Each trigger is independently activatable and brand-funded.
App detects proximity. Offer pipeline triggers automatically.
Contextual offer appears on the lock screen. No app open required.
Guest taps to redeem. Upsell or add-on closes the loop. AOV lifts.
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The Highest-Intent Moment in the App
Funded by the brand. Rewarded to the guest. Earned by TXB.
The order confirmation screen is the highest-intent moment in the app. The guest just committed.
Guest completes checkout. Transaction confirmed.
Brand offer appears on the confirmation screen. No navigation required.
Guest taps to redeem or saves to wallet. Brand attributed. TXB earns.
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The Always-On Offer Hub
Always on. Brand funded. TXB's vision — built by MomentScience.
This is TXB's idea. Guests open the app, browse brand offers, and choose their reward — fuel discount, bonus points, free food, or free drink. No transaction required.
Brand placements rotate continuously. Revenue flows regardless of campaign timing.
Guest watches a short brand video. Vendor funds the reward.
Guest answers brand questions. Brand gets purchase-intent data. TXB earns revenue.
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Two Paths to the Same Revenue Event
Start hosted. Get signal. Embed natively when you're ready.
Save for Later works two ways. Both capture intent. Both generate future revenue events. Both are brand-attributed.
Fastest path to activation. MS hosts the wallet. No TXB engineering lift. Start here to prove the mechanic and capture intent data.
Offer saves natively inside the TXB Rewards app. Deeper brand experience. Activate once hosted wallet has proven signal.
Both options are independently activatable. Running both simultaneously gives TXB the fullest picture of guest intent.
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Turn Transactions Into Rewarded Brand Moments
The brand funds it. TXB earns it. The guest feels it.
Every transaction automatically triggers a reward. No staff. No manual process.
Order placed or fuel purchased. Postback credits points to Rewards account instantly.
$0.30 payout x 10x multiplier = 3 TXB points. Fully configurable.
Fuel discount, free food, bonus points, or brand offer. Loop closes.
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What BrandMobile Configures in One Sprint
BrandMobile adds all four fields in a single sprint. No TXB engineering lift required.
- adpx_fp
- state
- country
- city
- zipcode
Frequency capping and geo-targeting are active.
- Ties every conversion to a named TXB Rewards member
- Unlocks LoyaltyBoost attribution end-to-end
- Tells the offer engine exactly where the user is in the app
- Activates post-transaction targeting: the highest-yield placement
- Passes the order ID as context to the offer engine
- Enables personalized offer units and downstream analytics attribution
- Enables personalized creatives via macro
- "Hey Sarah, here is a reward for your order" outperforms generic every time
CONFIDENTIAL